Work with me

Hire me for your team, or bring me in for a project.

Either way, I start by finding the real problem. Then I get the right people behind it, and build something that keeps working long after I've moved on.

For hiring teams

Head of Design · Design Lead

Whatever you call it, the job is the same: set the direction, grow the team, make the work last. Ideally where design has a seat at the strategy table, or needs someone to earn it.

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What I bring

Nine years in design, eight leading it in three online businesses
New products built from zero, and redesigns that move the numbers, like +30% conversion on luxury watches
Systems, research and ways of working that outlast me
Trust from luxury maisons, product heads and engineers alike
Designers who grow under me, and 144 mentoring sessions outside work

Where I do my best work

Problems with no benchmark to copy
Categories where emotion drives the decision: luxury, beauty, lifestyle, AI-assisted commerce
Leadership that wants design to shape the strategy, not just decorate it
Remote, or relocation for the right team

For founders & leaders

Consulting, for businesses that want to grow without losing their soul.

I take on a few projects at a time, so each one gets my full attention.

Experience audit

A fresh, senior look at your product through your customers' eyes. You get a clear list of where trust, clarity and feeling are leaking, and what to fix first.

2–3 weeks

Research-led strategy sprint

Depth interviews, synthesis with your team in the room, and a rewritten brief: the one underneath the one you started with.

4–6 weeks

Design org & system setup

Design systems, research practice and rituals that let a small team work like a larger one, and keep quality steady as you scale.

Ongoing

Fractional design leadership

Hands-on direction for teams that need a Head of Design's judgement before they need a full-time hire.

Retainer

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