Aarti Kava
Aarti Kava

I don't design screens.

I design stories that move.

About Me

I am a design leader shaping intuitive, emotionally resonant experiences across luxury, e-commerce, and emerging tech.

I am a design leader shaping intuitive, emotionally resonant experiences across luxury, e-commerce, and emerging tech.

I am a design leader shaping intuitive, emotionally resonant experiences across luxury, e-commerce, and emerging tech.

I am a design leader shaping intuitive, emotionally resonant experiences across luxury, e-commerce, and emerging tech.

My Skills

Design Leadership & Strategy

Design Leadership & Strategy

Design Leadership & Strategy

Design Leadership & Strategy

User research & insight Driven Innovation

User research & insight Driven Innovation

User research & insight Driven Innovation

User research & insight Driven Innovation

Sensory & Emotionally Intelligent Design

Sensory & Emotionally Intelligent Design

Sensory & Emotionally Intelligent Design

Sensory & Emotionally Intelligent Design

Bridging Physical & Digital Design

Bridging Physical & Digital Design

Bridging Physical & Digital Design

Bridging Physical & Digital Design

Design Systems & Scalable UX architecture

Design Systems & Scalable UX architecture

Design Systems & Scalable UX architecture

Design Systems & Scalable UX architecture

Experience

Led design strategies that boosted engagement by 25%, conversions by 30%, and helped launch flagship experiences for brands like Bvlgari—while scaling systems and teams across 7+ years in luxury and tech.

Led design strategies that boosted engagement by 25%, conversions by 30%, and helped launch flagship experiences for brands like Bvlgari—while scaling systems and teams across 7+ years in luxury and tech.

Led design strategies that boosted engagement by 25%, conversions by 30%, and helped launch flagship experiences for brands like Bvlgari—while scaling systems and teams across 7+ years in luxury and tech.

Led design strategies that boosted engagement by 25%, conversions by 30%, and helped launch flagship experiences for brands like Bvlgari—while scaling systems and teams across 7+ years in luxury and tech.

Projects
Home Screen
Home Screen

Senior Design Manager (2024)

Redefining luxury at first glance

Transformed Tata CLiQ Luxury's chaotic homepage into a strategic, contextual experience that serves users, brands, and business teams simultaneously. Led design strategy and team collaboration to deliver 300% increase in brand engagement and establish new standards for digital luxury in India.

Transformed Tata CLiQ Luxury's chaotic homepage into a strategic, contextual experience that serves users, brands, and business teams simultaneously. Led design strategy and team collaboration to deliver 300% increase in brand engagement and establish new standards for digital luxury in India.

Transformed Tata CLiQ Luxury's chaotic homepage into a strategic, contextual experience that serves users, brands, and business teams simultaneously. Led design strategy and team collaboration to deliver 300% increase in brand engagement and establish new standards for digital luxury in India.

Design Strategy & UX Vision

Data Informed Design

UI & Visual Design

Stakeholder Management

Home Screen

Senior Design Manager (2024)

Redefining luxury at first glance

Transformed Tata CLiQ Luxury's chaotic homepage into a strategic, contextual experience that serves users, brands, and business teams simultaneously. Led design strategy and team collaboration to deliver 300% increase in brand engagement and establish new standards for digital luxury in India.

Design Strategy & UX Vision

Data Informed Design

UI & Visual Design

Stakeholder Management

Design system snapshot
Design system snapshot

Product Design Lead (2022)

Building the Foundation

Led the creation of Tata CLiQ Luxury's first comprehensive design system, transforming a fragmented design landscape into a cohesive luxury experience. Developed the "Slow Commerce" philosophy and systematic methodology that unified teams, improved collaboration, and established new standards for digital luxury while maintaining product velocity.

Led the creation of Tata CLiQ Luxury's first comprehensive design system, transforming a fragmented design landscape into a cohesive luxury experience. Developed the "Slow Commerce" philosophy and systematic methodology that unified teams, improved collaboration, and established new standards for digital luxury while maintaining product velocity.

Led the creation of Tata CLiQ Luxury's first comprehensive design system, transforming a fragmented design landscape into a cohesive luxury experience. Developed the "Slow Commerce" philosophy and systematic methodology that unified teams, improved collaboration, and established new standards for digital luxury while maintaining product velocity.

Strategic Systems Thinking

Design Leadership

Team orchestration

Cross-functional collaboration

Design system snapshot

Product Design Lead (2022)

Building the Foundation

Led the creation of Tata CLiQ Luxury's first comprehensive design system, transforming a fragmented design landscape into a cohesive luxury experience. Developed the "Slow Commerce" philosophy and systematic methodology that unified teams, improved collaboration, and established new standards for digital luxury while maintaining product velocity.

Strategic Systems Thinking

Design Leadership

Team orchestration

Cross-functional collaboration

Orange Flower
Orange Flower

Lead Product Deisgner ( 2022 )

Watches

User Research

UI Design

Orange Flower

Lead Product Deisgner ( 2022 )

Watches

User Research

UI Design

What they say about me

"Something nice about me in more than one line."

Udit Verma
Head Of Product Tata CLiQ
Design Philosophy

A good design solves a need.

A great one lingers—like a melody you can’t forget.

A good design solves a need.

A great one lingers—like a melody you can’t forget.

A good design solves a need.

A great one lingers—like a melody you can’t forget.

My Musings